Utilizes primary and secondary research to identify priority category or market segments
Translates consumer, customer, and category insights into brand and product strategies
Acts as a brand champion across the business. Works collaboratively with design and engineering teams to ensure consistency with brand positioning
Articulates concept statements for innovation and uses experience and market/consumer knowledge to prioritize ideas
Works collaboratively with R&D, Sales, and Consumer Research team to develop and recommend a brand and/or category innovation strategy
Effectively creates and presents a robust business case through the gate-keeping process aligning executive leadership to a brand’s innovation strategy
Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories.
Collaborates with Sales, Retail Marketing, and Brand Activation teams to develop and execute promotional strategies and plans for our consumers and customers
Applies price modeling information to manage project financial estimations
Aid in assortment optimization and product end of life cycle
Bachelor’s degree in Marketing or related Business field from an accredited college or university
Proficient with MS Office Suite (Excel, Word, PowerPoint, and Outlook)
Some travel required for research, customer meetings, and industry trade shows
Collegiate fishing experience and or general knowledge of bass fishing
Strong analytical skills
Organized, effective at multi-tasking and prioritizing
Excellent written and verbal communication skills
Proven ability to work on and lead a cross-functional team
Technical knowledge of fishing tackle and a passion for the sport is a plus
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